The Crest Sequence by Ascott: A Usual Route of Boost and Expansion
5 min reading time
Published on 20/10/23, Up up to now on 2 hours ago
Ascott, a lodging enterprise unit wholly owned by CapitaLand Investment (CLI), is progressively expanding its prestigious model, “The Crest Sequence.” With a 40% extend in entire unit numbers One year-on-One year since 2022, the emblem now encompasses over 1,500 devices unfold across 12 properties, each operational and in pattern. The Crest Sequence is known for its charming bespoke accommodations and serviced residences, offering an immersion into the successfully off tapestry of historical past and culture.
Below the banner of “A Legend Within the assist of Every Door,” The Crest Sequence invitations travelers to embark on a glide thru time. Each property narrates the adventures of a cosmopolitan persona as she travels thru different locations and eras, offering moments of luxury at each vacation plight. Every door you originate finds a historical and intimate abilities, introducing you to personalities, fastidiously chosen to get a one-of-a-kind and storied abilities.
The rising ask for unparalleled experiential stays that enable travelers to deeply connect with the historical past and culture of their chosen vacation plight is propelling The Crest Sequence’s growth. By seamlessly weaving heritage narratives into meticulously crafted hospitality experiences, The Crest Sequence provides web page visitors uncommon, storied, and luxurious stays that blueprint inspiration from the distinctive heritage of each property and its plan. It’s fundamental to expose that the worldwide heritage tourism market is anticipated to develop at a compound annual development price (CAGR) of 3.8% between 2022 and 2030.
Also, Ascott equipped The Crest Sequence model to Asia with the beginning of three properties in Singapore, Indonesia, and Malaysia between August and October 2023. Severely, The Robertson Home by The Crest Sequence, located alongside the enduring Singapore River, recently opened as the most fresh addition to the Robertson Quay in Singapore. Within the identical time physique, The Mighty Mansion Menteng by The Crest Sequence in Jakarta and The George Penang by The Crest Sequence in George Metropolis’s UNESCO Heritage Zone had been signed and rebranded to affix The Crest Sequence. This swift growth showcases Ascott’s skillability in conversions and its intensive toughen community, bearing in thoughts seamless transitions to the Crest Sequence model in precisely over three weeks.
The Crest Sequence’s European portfolio for the time being involves several distinctive properties in France. Ascott is expanding its reach by incorporating The Cavendish London within the UK and a property in Bucharest, Romania. The 230-unit Cavendish London, located shut to St. James’s Square and Piccadilly Circus, is slated for a renovation, with plans to reopen within the 4th quarter of 2025 as the first property within the UK beneath The Crest Sequence. Ascott’s growth into Bucharest entails a 171-unit property, located within the top dwelling of the Palace of Parliament, and is scheduled to originate within the third quarter of 2025.
Furthermore, Ascott is dedicated to the long-duration of time administration of householders’ property, offering operational abilities to pork up the quality, price, and yield of their properties.
“Ascott has considered a rising ask for series brands from householders as they give flexibility of a particular property positioning whereas being backed by the vitality of a global model thru its worldwide gross sales and distribution platforms, and proper loyalty scandalous. The ease of conversion with a series model capability increased tempo to market, and that’s key especially in nowadays’s economic native weather amidst tighter lending conditions and rising building costs.” – Ms Serena Lim, Ascott’s Chief Boost Officer
“At Ascott, we’re dedicated to preserve watch over our householders’ property no longer merely for the instant and medium duration of time. Taking into story long-duration of time strategic development, we work carefully with our householders to uplift the associated price of their precise property, be obvious that longevity and future proof their enterprise,” -Ms Serena Lim, Ascott’s Chief Boost Officer
Collaboration with CapitaLand Ascott Belief (CLAS) has led to the renovation of two property, including The Robertson Home by The Crest Sequence in Singapore and La Clef Tour Eiffel Paris by The Crest Sequence. These renovations aim to pork up property price and cater to a increased tier of leisure and corporate travelers. Ascott’s dedication to elevating model equity and making sure long-duration of time administration underscores its commitment to turning in lasting price to property householders and location visitors.
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