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The Bench rebrands AHIF as FHS Africa below unified Future Hospitality Summit portfolio

The Bench, a world leader in hospitality funding events, is rebranding the Africa Hospitality Investment Forum (AHIF) as Future Hospitality Summit Africa (FHS Africa). Doing so brings AHIF, Africa’s most influential tourism funding convention, below The Bench’s flagship Future Hospitality Summit, or ‘FHS’ fee, aligning it with FHS Saudi Arabia and the Dubai-primarily based entirely FHS World. This evolution is a response to a rising proceed for meals for hospitality funding spreading across the whole Heart East and Africa (MEA) procedure.

For over a decade, AHIF has shaped Africa’s hospitality substitute, bringing together world investors, executive leaders, and resort developers to facilitate excessive-fee gives and meaningful discussions, ranging from funding alternatives to executive protection and infrastructure developments. The match has catalysed billions of greenbacks in funding, reinforced regional partnerships, and equipped a real space for investors to liberate alternatives in Africa’s hasty rising hospitality sector.

The proceed for meals for hospitality funding in Africa has never been stronger. The continent has a report-breaking pipeline of resort developments, with over 300,000 new ‘keys’ projected by 2030. Cities contend with Nairobi, Casablanca, Cape Town, and Addis Ababa are main this transformation, with Nairobi’s Reasonable Day after day Fee (ADR) rising by 164% and Casablanca’s ADR rising by 141% when compared with 2019.

Africa’s put up-pandemic recovery has outpaced world expectations, with demand exceeding 2019 ranges for nine consecutive months. World arrivals are projected to grow by 6-7% everyone year, reinforcing Africa’s characteristic as a great attempting destinatione for hospitality and tourism funding. At AHIF 2024, over $365 million in gives were signed, extra solidifying the match’s characteristic as a catalyst for funding across the procedure.

Put to happen from 17-19 June 2025 in Cape Town, FHS Africa will present a extremely curated atmosphere the build investors, developers, and substitute leaders will engage in forward-taking a stumble on discussions tailor-made to the procedure’s alternatives and challenges. Key topics for 2025 will embrace:

  • Financing Fashions: Structuring investments to power sustainable enhance in Africa’s evolving markets.
  • Sustainable Investment & ESG: Making environmental and social governance a profitable challenge rather then a fee.
  • Substandard-Border Collaboration: Exploring insurance policies and infrastructure developments that could enhance intra-African substitute and tourism.
  • Branded Residences & Mixed-Exercise Traits: Working out the rise of different asset classes in hospitality.
  • Technology & Innovation: The characteristic of AI, blockchain, and digital transformation in African hospitality.

While FHS Africa stays, the main match devoted to Africa’s hospitality sector, its integration into the FHS ecosystem ensures that African stakeholders hang the help of elevated exposure at FHS World—the largest hospitality funding gathering within the procedure. This nearer connection permits African markets to be positioned within a broader funding context, attracting extra world capital, expertise, and strategic collaboration.

With its characteristic as a world hub, Dubai serves because the operational headquarters for many world companies, including The Bench, and performs a pivotal characteristic in fostering funding into African markets. The metropolis offers over 50 day by day flights to well-known African destinations, bettering accessibility for investors and enterprise leaders alike. Dubai’s characteristic as a financial and innovation hub makes it an very excellent launchpad for deeper engagement with Africa’s rising tourism financial system.

The FHS portfolio unites the hospitality sector’s most influential conferences below one roof. By consolidating its flagship events, The Bench enhances the synthetic’s ability to join well-known stakeholders, power funding, and foster defective-market collaboration. The presence of the sphere’s main resort groups, funding corporations, and policymakers in any admire FHS events underscores its characteristic because the premier hospitality funding network within the procedure.

This transformation marks a pivotal second for The Bench and the African hospitality sector. With Africa’s funding likely gaining world attention, FHS Africa will present a centered, excessive-affect platform, whereas FHS World ensures that African markets are showcased on the excellent funding stage. The synergy between these events will plod deal-making, protection engagement, and lengthy-period of time substitute enhance.With the start of FHS Africa in 2025, The Bench is reaffirming its dedication to shaping Africa’s hospitality future thru data-sharing, funding facilitation, and strategic partnerships. Because the synthetic continues to conform, this rebranding ensures that stakeholders receive a extra structured, globally integrated journey—designed to liberate Africa’s paunchy likely because the subsequent well-known frontier for hospitality funding. Matthew Weihs, Industrial Director of The Bench

Strategic Companions: Accor, BWH Accommodations, Hilton, Marriott World, Radisson Resort Neighborhood

Headline Sponsors: CHIC, Hansgrohe

Sponsors: Aleph Hospitality, EQUATE, Knight Frank, St Helena Island, STR, TIME Accommodations

Networking Sponsor: TV5 Monde

Reliable Carriers: Take into story Airways, Kenya Airways

Supported By: South Africa Tourism

About FHS Africa

For over a decade, the Future Hospitality Summit Africa (FHS Africa) has been the launchpad for hospitality funding in Africa, utilizing enhance, connecting visionaries, and reworking the continent’s tourism and hospitality landscape. As a beacon of different, FHS Africa brings together world investors, developers, operators, and substitute leaders dedicated to turning likely into actuality.

About The Bench

The Bench has built a legacy as a world curator of different, designing transformative forums and summits that empower the hospitality and bolt industries to join, innovate, and thrive. With over two a protracted time of expertise, The Bench creates platforms that hurry beyond transactions to inspire collaboration and power meaningful substitute.

Each match brings together executive leaders, tourism ministries, world bolt associations, main hospitality manufacturers, resort house owners and investors, airways, vacation say developers, and extra. From flagship gatherings contend with FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events the build recommendations spark, relationships deepen, and investments take flight.

The Bench flourishes on fostering dynamic and forward-taking a stumble on dialogues, uniting substitute pioneers to contend with challenges, grab alternatives, and co-make the lengthy shuffle. Each match is crafted to bring extra than real connections – it be about remodeling recommendations into action and building a greater the next day to come.

Take into story extra at thebench.com.

About FHS World

Dates: 27-29 October 2025

Advise: Madinat Jumeirah, Dubai, UAE

Sponsors:

Jumeirah as Host Sponsor; Neom, Rua Al Madinah Preserving and Taiba Investments at Strategic Companions; PwC as Data Partner; Accor, Arada Hospitality, Club Med, Maldives Fund Administration Corporation (MFMC), Marriott World, Radisson Resort Neighborhood, Crimson Sea World, Rotana and The Ascott Restricted as Headline Sponsors; Aleph Hospitality, ARK Folks Strategies, BeCause, BWH Accommodations, Compass Mission Consulting, Credibl ESG, EHL Hospitality Industry College, IHCL, JLL, JT+P, Knight Frank, Louvre Accommodations Neighborhood, Minor Accommodations, Quo, Rikas Hospitality, STR, The First Neighborhood, The Water Company and Wyndham Accommodations & Inns as Sponsors, and Centara Accommodations & Inns, Rove Accommodations, Shaza Accommodations and Time Accommodations as Exhibitors.

Matthew Weihs
+44 (0) 7858 511012
The Bench

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