Taxi Studio reveals its fresh mark for insurtech platform Yoloh
Breaking faraway from the grayscale world of insurance branding, custom-made insurance platform Yoloh has launched a fresh identity with the assist of Taxi Studio.
The rebrand is no longer factual about aesthetics. Or no longer it is credited with fuelling a tenfold upward push in mark equity and securing significant seed funding as Yoloh prepares to steal on a saturated market.
With most insurance firms leaning on apprehension, jargon, and complexity, Yoloh saw a decided more than a few to rewrite the rulebook. Constructed across the postulate of “Insurance coverage Dejumbled,” Taxi Studio’s approach repositions the emblem as an recommend for possibilities, no longer factual one other coverage-pushing participant.
From the outset, Taxi Studio approached the challenge with a wholesome brush aside for the conventions of the field. “The insurance sector has long been stuck in a loop of dismay, jargon, and grayscale identities,” says Martin Fresle, affiliate creative director at Taxi.
“From the outset, we knew this wasn’t factual about looking different; it became about behaving otherwise. That supposed stripping out complexity, injecting energy, and constructing belief through transparency and character.”
‘Insurance coverage Dejumbled’ became more than factual a slogan, evolving into the strategic and creative core of the challenge. It serves as a rallying bawl for simplicity and clarity, resonating with both possibilities and investors.
It also told everything from the ambigram-style logo, designed to be learn the the same manner the opposite plan up, to a tone of train that delivers insurance recordsdata with warmth, wit, and accessibility. The final consequence’s a mark account that right this moment clarifies Yoloh’s mission with out oversimplifying it, giving the firm a sharper pitch to investors and a more welcoming face to customers.
Obviously, a mark built on accessibility wished more than factual a rapid line and a suave logo. This is where Andi is accessible in, Yoloh’s interesting digital assistant, designed to e book customers through advanced insurance processes with visible hand gestures. A long way from being factual a mascot, Andi serves as a bridge between customer and platform, reducing cognitive load and helping customers navigate onboarding and coverage explanations with ease.
“We wished Yoloh to indubitably feel deepest,” says Martin. “Andi is no longer factual a mascot; they seem to be a bridge between the user and the product. Andi enhances the user abilities (UX) by guiding customers through advanced processes with visible cues and gestures, thereby reducing cognitive load. Greater than a character, Andi is an empathetic interface, designed to humanise and simplify, factual fancy the emblem itself.”
The tone of train became one other the largest pillar of the rebrand. Taxi Studio collaborated with mark creator Nick Carson to craft a scheme that feels exciting with out slipping into cliché. The aim became to stability clarity and character, offering customers a train that’s assured and straight forward but by no manner patronising.
“We approached the tone fancy we had been writing for somebody nicely-organized, uncommon, but understandably sceptical,” Martin says. “Our three watchwords – warmth, witty, accessible – served as guardrails, no longer gimmicks.” The final consequence’s a mark that feels easy to belief, turning in coverage significant capabilities and platform recordsdata in a scheme that’s human and attention-grabbing.
Designing for dual audiences, from everyday customers and high-stakes investors, became a balancing act, but one which paid off. Yoloh’s refreshed mark wished to indubitably feel both credible and charismatic, and the ambigram logo paired with plucky, ownable colourways ensured the emblem stood out equally nicely in an app store or a pitch deck.
“We knew we had to design a mark that could well high-tail the line between credibility and charm,” says Martin. “For customers, that supposed clarity and self perception. For investors, it supposed a particular proposition with decided commercial most likely.”
Evidently the tangible influence of the rebrand became nearly prompt, as Yoloh secured significant funding from Europe, the Heart East, and the United States. What better testomony to the energy of decided, fixed storytelling and assemble that no longer handiest speaks but also connects?
For more than a few insurtech firms or B2B brands looking out for to interrupt through, Martin affords straight forward advice: “Manufacture no longer mimic the market – replicate the buyer. In saturated spaces, relevance beats quantity. Lead with clarity, no longer complexity. And manufacture no longer underestimate character, especially in B2B where human connection is in overall the lacking portion.”
Yoloh’s rebrand proves that even in the most crowded or sceptical sectors, strategic storytelling, plucky assemble, and a human contact can punch nicely above their weight.
