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Senate Democrats’ marketing campaign arm two targets

Ted Cruz for the length of a data conference with Senate Republicans on the U.S. Capitol in 2022.Drew Angerer / Getty Images file

By Bridget Bowman

Senate Democrats’ marketing campaign arm is increasing its investments in staff to encompass Florida and Texas, two states where Republicans are on protection subsequent year.

The Democratic Senatorial Campaign Committee is investing “seven figures” in its “Republican accountability programs” to boost staffers on the ground across 10 battleground states, in step with an announcement shared first with NBC Info.

The committee infrequently makes these investments in divulge parties to bolster staff for the length of an election cycle, however a DSCC aide acknowledged the investment announced Monday is the finest the committee has made at this level in an election cycle.

The DSCC’s investment in Texas and Florida, where GOP Sens. Ted Cruz and Rick Scott are working for re-election, is an illustration that the celebration is having a explore to head on offense even is because it defends its slim majority subsequent year.

“Senators Cruz and Scott’s deep unpopularity is pushed by their peculiar vulnerabilities, their self-serving politics and their toxic policy agendas — all of which variety Texas and Florida high offensive opportunities for Senate Democrats,” DSCC govt director Christie Roberts acknowledged in an announcement.

The committee would maybe be investing in be taught and communique staffers centered on defining Republican candidates in eight varied battlegrounds that Democrats are defending, including Arizona, Montana, Michigan, Nevada, Ohio, Pennsylvania, West Virginia and Wisconsin. 

“Across the battlegrounds, the DSCC is making early investments to ensure voters know the fact about Republicans’ flawed candidates, and the method in which their unhealthy views and policies disqualify them from serving within the Senate,” Roberts acknowledged.

Bridget Bowman

Bridget Bowman is a deputy editor for NBC’s Political Unit. 

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