Rockbridge Celebrates twenty fifth Anniversary With Designate Refresh
COLUMBUS, Ohio—Rockbridge famend its twenty fifth year in industry and introduced an updated expression of its brand language and visual id. Rockbridge began in 1999 with four partners who led the corporate in changing proper into a nationwide platform for hotel investments built on industry kinfolk, cycle-tested suggestions, and result consistency.
Since Jim Merkel used to be appointed CEO in 2008, the corporate has advanced into the vertically built-in hospitality-centered investment firm it is nowadays. All around the last 15 years, the corporate has expanded its capabilities and subtle its methodology to whine results and tag to traders, partners, and the communities it serves.
“It has develop into determined that to whine excellent results and attract the most bright expertise, we wanted a current expression of our brand. One which accurately reflects who we’ve develop into and the values that proceed to handbook us,” stated Merkel.
On the cornerstone of the effort lies the corporate’s newly articulated foundational language: “We are steadfast optimists. We have we are able to, and can, fabricate the area higher. We relentlessly pursue excellence in all the pieces we enact. We cultivate tag in all the pieces we contact. We are a hospitality-centered investment firm designed to counterpoint life.”
“Our plan is to raised align how our brand language and visual id is expressed with our reason and mission so that all people, current and old, knows the put we’re going,” stated Merkel.
The following 25 years are prefaced by the newly subtle brand and the corporate’s track file: Rockbridge has 307 proper estate and hospitality investments in 39 states worth over $11 billion in total capitalization and $4.3 billion in sources below administration.
