Rezidor SAS Publicizes Ambitious Expansion Plans for its Country Inn trace in Russia
Brussels — Rezidor SAS Hospitality announces this might per chance moreover unbiased enter the mid-market segment in Russia, and impact greater its presence to about 50 lodges over a duration of 8-10 years. In a joint enterprise with Delta Capital Management (supervisor of The U.S. Russia Funding Fund), Sweden’s Swedfund and Denmark’s IØ (The Funding Fund for Central and Eastern Europe), Rezidor SAS will within the launch purpose well-known cities care for Moscow and St. Petersburg and other key regional capitals. The target is in an effort to add about 8 lodges within the next three years.
Country Inn is a mid-market quite a couple of for enterprise and leisure travelers who prefer a high level of comfort and price for their money. The country culture, with its cozy environment and friendly workers, is well-known to the thought. There are at the 2nd more than 325 Country Inn lodges all the diagram in which through the U.S. and Europe.
“While Russia presents necessary progress opportunities, its mid-market resort segment remains widely underserved. There’s a rising ask for cheap, quality accommodations operated by an international resort chain below an identifiable trace name. We deem that the market is there and the timing is right to impress greater this trace all over the necessary Russian Federation,” acknowledged Kurt Ritter, president & CEO of Rezidor SAS Hospitality.
There are at the 2nd 5 cumbersome-service, upscale Radisson SAS lodges in Russia. Rezidor SAS is the main international resort company in that segment.
Rezidor SAS Hospitality is the master franchise holder for the Radisson SAS, Regent, Country Inn and Park Inn manufacturers in Europe, the Heart East and Africa. The company at the 2nd operates 126 Radisson SAS Hotels & Resorts with over 37 properties below construction. The Radisson SAS portfolio now extends to 40 countries.
Rezidor SAS has held the Radisson master franchise since 1994. Regent, Country Inn and Park Inn joined the portfolio in 2002. Rezidor SAS operates two Park Inn Hotels: Berlin, Germany (1), Cape Town, South Africa (1), 12 Country Inn Hotels located in Europe: within the United Kingdom (2), Germany (7), and Austria (2), including basically the most contemporary opening at Charles de Gaulle Airport, Paris, France. There are at the 2nd two Regent lodges: Berlin, Germany (1) and Almaty, Kazakhstan (1). The company initiatives that this might per chance moreover unbiased possess 700 lodges all the diagram in which through all manufacturers, working all over the EMEA convey by 2012. Rezidor SAS is a completely owned subsidiary of the SAS Neighborhood.
Emily Easter
212-219-7560, ext. 6768
Radisson Hotel Neighborhood
