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Published on 24/02/25 – Up to this point on 24/02/25
Since organising an impressive presence in Germany in 2016, Premier Inn, the British hotel mark owned by Whitbread, continues its growth by strengthening its network in Berlin and opening its first hotel in Potsdam, in partnership with COSIMO Investment Neighborhood.
Premier Inn has invested £1.1 billion in Germany since its arrival in 2016, and with 61 hotels in operation across the country, the logo continues its growth with 37 unique hotels under pattern nationwide.
First Premier Inn hotel in Potsdam
By signing a rent agreement for a brand unique venture in Potsdam, Premier Inn is taking a necessary step in its narrate strategy. The hotel will be located on Babelsberger Straße, in shut proximity to the town’s central predicament. This venture will mark the logo’s first institution in Potsdam, the capital of Brandenburg.
With a deplorable floor house of approximately 7,400 square meters, this hotel will provide 208 rooms and an underground parking storage with 82 areas. Additionally, COSIMO Investment Neighborhood, the accomplice on this venture, will combine serviced residences into the theorem, addressing the rising search files from for extended stays or extra products and companies. The positioning is anticipated to starting up in 2027, extra strengthening Premier Inn’s space within the Berlin metropolitan house.
Growth in Berlin with a venture in Köpenick
As well to its unique voice in Potsdam, Premier Inn is continuing its growth in Berlin, in particular within the Köpenick district, where it plans to starting up a hotel by the end of 2027. This venture, developed in partnership with COSIMO Investment Neighborhood, will be positioned on a 2,674 square-meter space received by Premier Inn. The property will provide 157 rooms as properly as outside parking areas, with a deplorable floor house of 5,300 square meters. This venture is section of Premier Inn’s technique to lengthen its network in strategic areas internal the German capital. Up to now, Berlin has five Premier Inn establishments.
Pattern strategy and operational flexibility
“For these two initiatives, we are seizing the change to carry out glorious hotel choices within the fast rising metropolitan house, in partnership with COSIMO Investment Neighborhood. We also spotlight our flexibility in executing initiatives: the contemporary sharp atmosphere for builders requires strong venture companions and merchants. As such, we are also ready to successfully arrive initiatives in scenario.” – Chris-Norman Sauer, Acquisitions Director at Premier Inn.
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