In a dynamic roundtable discussion that contains Hannah Yulo Luccini (Resort 101), Sami Mendil (B&B HOTELS), Arthur Jaeger (Adagio), Gwenaëlle Pouy (EasyHotel), and Héléne Gauthier (Honotel), panelists outlined the unusual funding local climate in Europe and their sure strategies for direct in a context tranquil marked by macroeconomic headwinds, geopolitical uncertainty, and submit-COVID restructuring.
Standardization meets scalability: Resort 101’s disruptive model
Hannah Yulo Luccini, CEO of Resort 101, unveiled a highly standardized hospitality principle designed for world scalability: “We handiest invent and create one form of room globally,” she defined. “Total standardization enables most operational efficiency.”
With 500-room traits and a special ownership model—items supplied to people then leased attend by the logo—Hannah Yulo Luccini emphasized a loyal worth proposition: “You need to presumably additionally delight in a hotel unit for €200,000 and fetch earnings portion with out administration complications.”
Europe is key to their expansion. Following a winning delivery in Madrid, Resort 101 is focused on five unusual European markets by joint ventures, franchising, and self-funded initiatives. “There’s loyal inquire of of in Europe for designate spanking unusual ideas that enable asset monetization, in particular in areas where residential and place of job initiatives delight in stalled,” she notorious.
B&B HOTELS: loyal yields in a dilapidated model
Sami Mendil, World Head of Proper Property at B&B HOTELS, highlighted the logo’s allure to each and every institutional and personal traders.
With 900 accommodations globally and aggressive direct deliberate in the UK and U.S., he pointed to their “very atmosphere friendly model” as a key to striking forward relevance. “We don’t put money into loyal estate, which makes us pretty for asset-gentle traders. Our leases create particular loyal cash flows,” he talked about.
Despite a world funding quantity of $60 billion in accommodations in 2024—tranquil terrorized of 2015’s peak— Sami Mendil sees institutional capital returning: “We’ve seen REITs and personal equity resurface. Final yr, we closed 124 offers, at the side of portfolios with Swiss Lifestyles and BC Companions.”
Adagio: driving the prolonged terminate wave
Arthur Jaeger, Chief Pattern & Proper Property Officer at Adagio, projected bullish direct in prolonged-terminate hospitality. “Southern Europe is booming—Spain, Portugal, Italy. Asia and the Center East are also dynamic.”
Adagio plans to grow from 130 to over 200 accommodations by 2025, offering franchise, administration, lease, and co-funding items. “With GOP margins exceeding 50%, prolonged terminate outperforms habitual accommodations. We’re extra flexible, with three brands and a loyal Accor-backed distribution machine.”
EasyHotel: low-carbon, high-yield urban footprint
Gwenaëlle Pouy, Chief Pattern Officer at EasyHotel, outlined the neighborhood’s ambition to double its portfolio in five years. “France, Belgium, Germany, the Netherlands, Spain, and Portugal are our strategic point of curiosity.”
The emblem’s differentiation lies in its dedication to ESG: “Our compact rooms generate handiest 1.9 kg of CO₂ per night—66% lower than midscale accommodations,” she emphasized.
With initiatives underway in Madrid, Barcelona, and Valencia, and plans to relaunch franchising, EasyHotel is positioning itself because the sensible, sustainable quite loads of for urban travelers.
Honotel: targeted french direct with a boutique contact
Hélène Gauthier, CEO of Honotel, reinforced the importance of investor quality over quantity. “We’re now not targeted on scale, nonetheless on securing offers that create loyal worth.”
With 50 accommodations in France and a dedicated fund, Honotel remains Paris-centric. “Inner most traders dominate transactions under €15M. Paris continues to present tangible, loyal, and understandable property.”
Navigating pattern complexity in Europe
Panelists unanimously highlighted permitting delays as a pan-European verbalize. Gwenaëlle Pouy pointed out, “In France, with early engagement, permits can rob five months. But in cities like Amsterdam or Barcelona, moratoriums complicate issues.”
For Arthur Jaeger and Sami Mendil, partnerships with local builders are a would possibly want to delight in. Dispute of work-to-hotel conversions, in particular in high-website online visitors zones, had been flagged as fleet-tracked alternatives amid submit-pandemic place of job emptiness.
Forecasts for 2025: confident, nonetheless cautious
Across the board, brands projected sustained efficiency and targeted direct. B&B HOTELS targets to prevail in 400 accommodations in Germany, 125 in Spain, and amplify aggressively in the UK and U.S. Adagio is focused on 15–20 unusual signings this yr, and EasyHotel expects eight offers all the absolute best procedure by key European markets.
In closing, Hannah Yulo Luccini notorious: “We’re coming into markets where we are able to scale mercurial. Timing and permit-readiness are key, in particular where inquire of of is outpacing present.”
Investor sentiment: tranquil sure, with eyes on geopolitics and past-time charges
Despite optimism, Sami Mendil warned: “Geopolitical instability remains the tip verbalize for traders, in particular in border areas. But in contrast with different asset lessons, hospitality offers a compelling menace-return profile.” Hélène Gauthier added: “France saw €2.7 billion in hotel transactions in 2024—25% by personal traders. The market remains loyal, in particular in Paris.”
While every designate operates from a special perspective—scalability, ESG, prolonged terminate, urban worth range, or boutique luxury—they portion a frequent belief: Europe remains a safe, pretty, and quite lots of-wealthy vacation internet page for hotel funding. The precious lies in adaptability, operational excellence, and strategic local partnerships.
