Meliá continues its strategic pattern in Palma with two key initiatives
Meliá Motels Worldwide strengthens its presence in Palma with two main initiatives: the renovation of the Gran Meliá Victoria, with an funding of 10 million euros, and the transformation of the Palacio Avenida into an Innside hotel, marking the logo’s enlargement within the town.
These two initiatives illustrate the strategic course of the neighborhood led by Gabriel Escarrer to lengthen its community in Palma and Mallorca.
Palacio Avenida: A Novel Innside within the Heart of Palma
The Palacio Avenida hotel, positioned within the central Avenues district of Palma, will most likely be transformed into an Innside hotel, the third of its ticket within the town. This ancient building, previously home to the Avenida cinema, is now owned by Meliá after being managed by UR Motels. With this swap, Meliá will amplify its sequence of hotels in Palma to nine and to 25 in Mallorca. The Palacio Avenida, inaugurated in 2009 after the renovation of a obtain rationalist-model building designed by architect Gabriel Alomar, will take care of its usual architecture while being tailored to Innside ticket requirements.
The project is fragment of Meliá’s efforts to continue organising its hotel portfolio in Palma, as Gabriel Escarrer talked about for the length of the Fitur 2025 commerce stunning. The Palacio Avenida, with its 68 rooms and 3 conference rooms, preserves sure parts of its historical past, reminiscent of the façade and the internal staircase. It also provides views of the Bellver Castle and the Serra de Tramuntana.
Gran Meliá Victoria: Ongoing Renovation
In parallel, Meliá is investing €10 million within the renovation of the Gran Meliá Victoria, one of its flagship hotels in Palma. This 171-room property is present process a transformation entrusted to the ASAH architecture firm, led by architects Álvaro and Adriana Sans. Even though the ME ticket is being regarded as to come abet to the island, the Gran Meliá Victoria will take care of its most up to date ticket.
The Gran Meliá Victoria is fragment of the eight hotels obtained in 2021 by a partnership between Meliá, GMA, and Bankinter. The renovation of this hotel is fragment of a broader project to update the total condominium, along with the Paseo Marítimo and Gomila, with other ongoing initiatives fancy these of Garden and Piñero. This renovation enables Meliá to retain a excessive-cease offering in Palma, while fitting into a broader framework of regional pattern.
Ongoing Growth in Palma and Mallorca
These initiatives are a testomony to Meliá’s dedication to strengthening its presence in Palma while contributing to the enlargement of the chain in Mallorca, the build the neighborhood now has 25 hotels. Via the introduction of contemporary ideas fancy Innside and the renovation of its properties, Meliá continues its pattern within the Balearic Islands, consolidating its community in an ever-evolving vacationer space.
In conclusion, these initiatives existing Meliá’s capability to modernize its properties while conserving their personality, an design that enables the neighborhood to adapt to market expectations while declaring a neighborhood footprint. The Palacio Avenida and Gran Meliá Victoria are valuable examples, and other initiatives would possibly possibly possibly possibly be aware within the impending months.
