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Meliá continues its dedication to quality tourism in Palmanova-Magaluf

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Printed on 15/05/24 – Up to this level on 17/05/24

Gabriel Escarrer Jaume, President and CEO of Meliá Accommodations Global, not too lengthy ago met with Hugh Elliott, British Ambassador to Spain, to focus on development and future challenges in the Palmanova-Magaluf problem. The meeting underlines Meliá’s ongoing dedication to selling quality tourism after extra than ten years of mountainous funding.

For the previous decade, Meliá has been investing carefully to enhance the tourism expertise in Palmanova-Magaluf (Meliá on my own has invested over €200 million between 2011 and 2019). Collaboration with British and native authorities has been an well-known to this transformation. Awareness campaigns, tighter rules and joint initiatives with airways and tour operators own helped redefine the visitor profile. This day, the vast majority of holiday makers are adult couples and families, representing 75% of the clientele versus 17% of youth beforehand.

Meliá for the time being operates 10 properties on this shuttle problem, with a total of over 3,500 rooms. The corporate has step by step repositioned its accommodations in the direction of the highest rate section, lowering decrease-quality choices. The transformation has resulted in a shift from 100% “very well-known” accommodations to 50% accommodations below top rate producers, including Meliá Calviá Seaside and Innside Wave Calviá.

Remaining year, Meliá inaugurated the Zel lodge in Palmanova, in partnership with Rafa Nadal, marking a brand fresh stage in the teach’s construction. This initiative targets to place a top rate imprint rooted in Mallorcan custom and the Mediterranean spirit. Hugh Elliott and Gabriel Escarrer visited the lodge, which boasts high buyer delight ratings (80% NPS).

Meliá anticipates a favorable 2024 summer season with rising occupancy rates and rates. The corporate opened its accommodations earlier this year, including those in Palmanova-Magaluf, in step with increasing set a matter to. The local Resort Affiliation will almost definitely be forecasting improved efficiency, with 75% of lodging categorised in 4- and 5-enormous title segments.

Bookings for 2024 already expose a 6% upward push on the earlier year, thanks in teach to a 15% elevate in British company, boosted by better air connectivity. This style reflects a much less massive, extra responsible and extra profitable draw of tourism, both socially and economically.

“Calvià has been a fave shuttle problem for Brits for many years and I’m grateful to were ready to get hang of to realise it better with Gabriel Escarrer and the team at Melià, a flagship of the municipality as effectively as a principal investor in the UK. It was a pleasure to talk over with some of its notorious accommodations and behold first-hand the outcomes of its many investments in the teach. ” – Hugh Elliott, British Ambassador 

“It is a ways essentially pleasant to behold how, thanks to unswerving and transversal collaboration between the institutions of both countries and the personal sector, now we own managed to rework to a natty extent the profile and segmentation of company, making improvements to the category of institutions and the complementary provide, and lowering the proportion of the provide of 3 stars or much less to 25%, and of the all-inclusive provide to 23%. As well, I might perchance perchance presumably prefer to focus on the a lot of development made in combating excessive tourism, which unfairly penalises a shuttle problem as full and glorious as Palmanova and Magaluf, by managing to decrease or do away with essentially the most principal incidents by 2023, as effectively as buyer expulsions. All this reveals us that we’re on the unswerving observe, and the market is responding, with rising occupancy rates and a trusty enchancment in realistic lodge rates, resulting in much less mass tourism that is extra responsible and profitable, both socially and economically.” – Gabriel Escarrer Jaume, Chairman and CEO of Meliá

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