“Make investments in tourism for peace”: UN Tourism Unites Ministers Round Shared Imaginative and prescient at ITB Berlin
As it celebrates its fiftieth one year, the United Worldwide locations specialized company is reaffirming its founding imaginative and prescient of tourism for peace and security whereas additionally looking out ahead to a more resilient and inclusive sector underscored by investments and innovation. At Messe Berlin, a UN Tourism Affiliate Member, UN Tourism again served because the bridge between public and deepest leaders and for the first time hosted a excessive-level summit featuring Ministers of Tourism from 23 countries.
Officially opening ITB Berlin 2025, UN Tourism Secretary-Regular Zurab Pololikashvili said: “As now we have in Berlin and in many other formula of the arena, when americans can scuttle freely and when each person can profit from tourism, they’re more at pain of serve composed resolutions and work together. And peace and security allow us to assemble our imaginative and prescient for the lengthy run. Our focal point on education, innovation, and investment is guaranteeing that tourism will not be any longer only a driver of business growth but additionally a car for empowerment and sustainability.”
Secretary-Regular Pololikashvili additionally congratulated His Excellency Edi Rama, Prime Minister of Albania, for overseeing his country’s excellent growth as a destination. Albania, the host country of ITB Berlin 2025, became as soon as the tip-performing country in Europe in 2024 through prolong in arrivals since earlier than the starting up of the pandemic. It additionally hosted UN Tourism’s Regional Price for Europe in 2024 and is a main destination in tourism investments, as highlighted in the newly-updated UN Tourism Investment Guidelines for the country.
Landmark first Ministers Summit makes a speciality of investment and peace
In Berlin, UN Tourism and ITB famed a landmark first with a Excessive-Level Ministerial Dialogue on “Enhancing Investment, Guaranteeing Peace: Harnessing Progress, Shaping the Future.” Joining Ministers of Tourism and excessive-level representatives of 23 countries were Julia Simpson President and CEO of the World Shuttle and Tourism Council (WTTC), from the UN Tourism’s global Affiliate Participants Community, the Global Air Transportation Association (IATA), and, the Istanbul Convention & Visitors Bureau.
The leaders targeted on the mandatory need for peace and security to plan investments, on the importance of public-deepest partnerships, and on honest appropriate governance to invent obvious that that investments pronounce advantages for the field moreover to for host communities, showcasing honest appropriate note from destinations worldwide.
All the blueprint in which thru ITB Berlin, the UN Tourism management seized the likelihood to include excessive-level meetings with plenty of of its Member States. In Berlin, bilateral meetings were held with Ministers or other prime representatives of Armenia, Cambodia Croatia, Indonesia, Poland, Montenegro and Venezuela.
