Hilton’s Annual Trends Document Finds Vacationers Will Want High-Impact Experiences in 2025

MCLEAN, Virginia—Even when 2024 became dubbed the “one year of the Mighty Recharge,” the place sleep retreats made headlines, wide awake drinking rose in popularity and wellness-themed guestrooms took off. As the post-pandemic leisure roam back and forth growth normalizes, travelers surveyed in Hilton’s annual Trends Document want to pair their desire to relax and recharge with high-affect adventures and experiences to maximize their time and monetary investment.

“Our 2025 Trends Document uncovers what has been simmering for years—the intersection of work and play; of leisure and adventure; of being alone but collectively. Vacationers don’t true want to opt their very comprise adventure—they want to maximize every moment of their time away,” acknowledged Chris Nassetta, president and CEO, Hilton. “This new details finds a appealing dichotomy and growing focal level on experiences that could shield us on our toes, constantly evolving to meet the needs of the next day’s traveler.”

Document findings were uncovered after global compare, challenging 13,000 travelers all over 13 countries, feedback from over 4,100 Hilton group contributors, and interviews with dozens of Hilton roam back and forth consultants. Pattern highlights encompass:

Skedaddle-Attempting to search out “Creep Getaways” Take on Restorative Sleep Retreats and “Hurkle-Durkling”

• Creep Getaways: Seven in 10 global travelers revel in being vigorous when they roam back and forth, with one in five leisure travelers planning outdoors adventures in 2025.
• Sleep Retreats and Hurkle-Durkling: One in five global travelers be pleased Hurkle-Durkling, the Scottish phrase for “lounging in mattress all day” whereas on vacation, and additional than a quarter of travelers will e book a spa or wellness remedy to red meat up their sleep.

“Time Skedaddle” and “Slack Skedaddle” Flee up

• Time Skedaddle: 58 p.c of global travelers who roam back and forth with their young other people revisit destinations from their very comprise childhood, embracing nostalgia.
• Slack Skedaddle: One in four leisure travelers is planning to search out the arena and numerous cultures in 2025, leaning into the Slack Skedaddle vogue—the act of traveling and immersing yourself into a destination for an prolonged time as a local to fully skills the culture.

“High-Tech Skedaddle” Meets “Digital Detox”

• High-Tech Skedaddle: 63 p.c of travelers dwelling importance on having the selection of a digital room key, allowing them to head straight to their room with out stopping on the front desk.
• Digital Detox: 24% p.c of global travelers admit to disconnecting from social media extra than they historical to at some level of vacations.

Fido and Frolleagues Take the Stage

• Pet-Friendly: 25 p.c of MeMooners, or solo travelers, steadily roam back and forth for leisure with their pets—extra steadily than the neatly-liked leisure traveler (19 p.c).
• Frolleagues: On the unique time, virtually about 30 p.c of global travelers steadily roam back and forth with Frolleagues, friends who are also colleagues, on their leisure adventures.

Gen Alpha and MeMooner Vacationers Surge

• The Gen Alpha Pause: 70 p.c of global respondents with children opt vacation destinations per their young other people’ preferences.
• MeMooners Rising: 64 p.c of solo travelers rob into story a true e book their current roam back and forth associate.

Foodie Exploration and Tempo Ingesting

• Will Skedaddle for Food: Practically one in five of global leisure travelers uncover out new restaurants or culinary experiences, with 50 p.c of travelers booking restaurant reservations earlier than their flights.
• Sober Curiosity Evolution: In true the past year, one in four global travelers has both diminished or stopped their consumption of alcohol, reflecting the growing Tempo Ingesting vogue, or the wide awake prepare of moderating the slouch and volume of drinking alcohol.

From Interior Discovery to Outward Cheering

• Gentle Skedaddle: Extra than one in five travelers opinion to getaway for self-discovery or mental health when traveling for leisure, leaning into “Gentle Skedaddle,” or roam back and forth that encourages simplicity or spontaneity.
• Surge in Sports: From 2019 to 2024, Hilton Worldwide Sport Gross sales earnings tripled in volume—80 p.c of which is driven by formative years or beginner sports.