Ennismore to Debut in Greece with the Addition of Luura to the Morgans Originals Series

Ennismore, the quickest-rising design of life and leisure hospitality firm, in partnership with Vivium, a single-family space of labor specialising in luxury residential and hospitality investments, publicizes the signing of a strategic, long-term partnership that can welcome Luura to Morgans Originals, a collection of one-of-a-kind, neutral resorts with an iconic cultural legend.

On the picturesque island of Paros, two fresh boutique resorts by Luura will introduce the emblem’s unprecedented, luxury hospitality to the rather destination. Luura Cliff, with 39 keys, will originate in April on the western facet of Paros for the 2026 season, whereas Luura Sand, with its 45+ keys, will originate on the eastern facet of the island in 2027.

For Luura Cliff, award-worthwhile Elastic Architects are responsible for the exterior, withinterior keep by the neatly-known Lambs and Lions studio, developing a tranquil hideaway inspired by the timeless purity of Cycladic architecture. The inner belief, Cycladic Sanctuary with a Lambs and Lions sensibility, will include the iconic white cubic structures, arranged in a harmonious, village-love constellation.

Every room shall be designed to evoke a approach of privateness, aloof, and cosiness, whereas gently opening into shared areas that foster organic social encounters. Materiality will also play a central characteristic, and the overall journey shall be one of layered tranquillity — a as a lot as date-day sanctuary that balances the intimacy of retreat with the warmth of connection, where every notify is intentional, tactile, and deeply human.

Luura is rooted in family values and fuelled by their passions, in conjunction with a profound appreciation for artwork. Luura will work with curators to fabricate a curatorial account embedded in the positioning’s culture and legend. The first two locations, Luura Cliff and Luura Sand, will every provide obvious experiences, featuring substances akin to a sundown cliff bar, a deepest chapel, spa and fitness companies and products, deliver coastline compile admission to, and match areas.

The two properties could get a goal accurate time the originality and grace of their draw whereas introducing Morgans Originals’ signature social energy to the island by design of four drinking places and bars curated by Ennismore’s F&B Platform, with manufacturers from the Rikas Hospitality Community and Paris Society, as well to a brand fresh belief created particularly for Luura by PSC Hospitality, the group’s F&B consultancy studio.

Ushering in a brand fresh era of hospitality, Morgans Originals first entered the scene in 1984, introducing the arena to boutique design of life resorts celebrating the originality of one-of-a-kind locations, guests, and communities. Since then, the storied legacy of the emblem has persisted to shape the replace. Nowadays, Morgans Originals resorts are beacons of type, possibility, and connection — locations where originality prospers, and meaningful experiences unfold. Every dwelling is created in collaboration with leading artistic minds to give one thing long-established, featuring handsome interiors, a vibrant social scene, and an energy that draws you in.

Based in 2025 by Vivium, Luura is a curated collection of brilliant resorts rooted in curiosity and guided by a culture of generosity. Every property reflects the family’s values and distinctive taste, where every dwelling carries a non-public contact and distinctive character. Combining the intimacy and native skills of a boutique hotel with the carrier and companies and products of a polished compile away, Luura introduces a brand fresh extra or less preserve for the in type voyager. The visionary value is the waste result of a diversified partnership between Ennismore and Vivium.

Extra Luura properties are draw to originate all the design in which by design of the Mediterranean in the approaching years. The addition of Luura to Morgans Originals will comply with Balfour in Miami Seaside becoming a member of the gathering this 300 and sixty five days, along with the announcement of a Morgans Originals in Trojena, the mountain draw of Neom, Saudi Arabia.

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