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Printed on 21/05/25 – Updated on 21/05/25
Ennismore has announced its entry into the Greek market through a partnership with investment agency Vivium. The agreement introduces Luura, a brand original hotel tag developed by Vivium, to the Morgans Originals portfolio.
Two boutique resorts are deliberate on the island of Paros, with Luura Cliff put of residing to initiating in April 2026 on the island’s western hover, adopted by Luura Sand in 2027 on the eastern hover.
Luura Cliff
Luura Cliff will characteristic 39 rooms and is being developed in collaboration with Elastic Architects and internal designers Lambs and Lions. The architectural thought attracts from Cycladic create tips, aiming to foster every privateness and communal interplay. The hotel will comprise companies equivalent to a spa, gym, tournament areas, a deepest chapel, and a bar with sundown views.
“Our partnership with Vivium marks two significant milestones for Ennismore – _our first hotel in Greece and the significant outside the UK to hitch the Morgans Originals sequence. When Morgans first opened its doors in 1984, it put of residing the customary for daily life hospitality. On the present time, as a chain tag, Morgans Originals continues to face for originality, unparalleled create and iconic cultural reviews. In Vivium, we like now stumbled on a partner who shares our values and imaginative and prescient in creating unparalleled and decent resorts, and we are cheerful to be opening Luura Cliff next yr, with several more to prepare, welcoming more resorts to the Morgans Originals sequence in iconic destinations.” – Louis Abboud, Regional Head of IMEAT for Ennismore and Brand COO of Morgans Originals
Luura Sand
The 2nd property, Luura Sand, will comprise more than 45 rooms and is anticipated to counterpoint the offer on the reverse facet of the island. Both resorts are designed to repeat local tradition and will integrate curated ingenious parts into the guest abilities.
Food and beverage ideas will possible be curated by Ennismore’s F&B platform in collaboration with Rikas Community, a collaboration that has worked also in the past. Whereas on this mission Ennismore could possibly even collaborate with Paris Society and PSC Hospitality. In total, the two resorts will host four F&B venues with customary ideas designed for the emblem.
“With Luura, we’re committed to creating the next technology of iconic resorts, places the put every ingredient, from create to abilities, is formed by curiosity and crafted with contrivance. We think factual luxurious unfolds as art, create, service, and tradition advance collectively to mutter a significant myth. Luura is our capacity of redefining what it capacity to shuttle effectively, difficult company to search out and join with destinations in a more deepest, decent capacity. We’re cheerful to be partnering with Ennismore to raise Luura to Morgans Originals, a unparalleled sequence of customary and one-of-a-form resorts.” – Sophie Khoury, Head of Hospitality at Vivium.
With this growth, Ennismore confirms the high hobby that some international locations of South Europe like, as it will possible be confirmed with the most original openings in Madrid and in Ibiza. The agreement also indicators the growth of the Morgans Originals tag into original Mediterranean destinations, with extra Luura initiatives anticipated in the upcoming years.
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