Driftwood Capital Launches New Standard of living & Luxury Division
MIAMI, Florida—Driftwood Capital launched its unusual Driftwood Standard of living & Luxury Division (DLLUX). A peculiar platform encompassing management, investment, and pattern, DLLUX is led by the extinct CEO of Aspen Hospitality, Alinio Azevedo. At start, DLLUX will mediate oversight of 12 resources currently managed by Driftwood Hospitality Management, eight of that are also owned by Driftwood-backed funds. The start of DLLUX is a transfer by Driftwood into the piquant, standard of living, and branded residences sector, in which, since 2019, the agency has undertaken extra than $2 billion in investment with trends just like the Westin Resort & Spa Cocoa Sea depart, Florida; Dream Miami; Canopy by Hilton West Palm Sea depart; and Canopy by Hilton Tempe; besides repositionings like The Scottsdale Resort & Spa and the Hotel Rumbao, a Tribute Portfolio Hotel by Marriott in San Juan, Puerto Rico.
As neatly as to the operational consolidation, Driftwood is home to start a dedicated investment fund focusing on standard of living, luxury, and branded residences, that can perhaps be led by Azevedo. The unusual fund will goal markets across the US and resolve global markets that match the fund’s criteria. With deliberate capital deployments of over $3 billion, the fund will make investments in resources that align with the evolving tastes of travelers.
“Chase is evolving towards extra immersive and bespoke experiences,” said Azevedo. “Our fund is designed to faucet into this pattern, offering a disciplined capacity to disclose and guaranteeing Driftwood remains on the forefront of the upscale hospitality market.”
Azevedo began his occupation in hospitality with Carlos Rodriguez, Sr. at Cardel Resorts. His luxury hospitality expertise also entails main pattern and acquisitions efforts within the Americas for Four Seasons Resorts & Resorts, besides spearheading growth efforts for Loews Resorts in Miami and New York. Extra currently, Azevedo served because the CEO of Aspen Hospitality, the effect he led the firm’s management and growth programs whereas overseeing operations of its portfolio of owned and operated hotels, residences, and deepest ski golf equipment, alongside with the Cramped Nell Aspen, Cramped Nell New York, and the disclose of the Limelight tag.
“Driftwood is reinforcing its commitment to handing over elevated experiences that resonate with currently’s discerning traveler whereas aligning our merchants with the effect we gaze primarily the most inviting disclose opportunities in hospitality investing,” said Carlos Rodriguez, Sr., chairman and CEO, Driftwood Capital.
Carlos Rodriguez Jr., president and COO, Driftwood, said, “By unifying our resources below a single, centered platform, we’re better equipped to acknowledge to market traits and ship superior returns to our merchants.”
