- The Limitless Collection specializes in cultural charms to fulfill travellers’ aspirations for legitimate and immersive local cultural experiences
- From debuting in Singapore with three properties, The Limitless Collection now contains 11 properties all over Asia, Europe and the Heart East
- First resort property beneath The Limitless Collection begins operations in Vietnam
The Ascott Shrimp (Ascott), the lodging industry unit wholly owned by CapitaLand Investment (CLI), has more than tripled its portfolio beneath The Limitless Collection to 11 properties all over Asia, Europe and the Heart East over the last year. As travellers survey fundamental engagement with a destination’s culture, of us, food and atmosphere, Ascott is launching a ticket refresh of The Limitless Collection to intensify its focal point on cultural charms. This can even pork up the enviornment positioning of The Limitless Collection as a curated collection of self sustaining upscale resorts in brilliant neighbourhoods that characteristic soft designs and fulfil travellers’ aspirations for legitimate and immersive local cultural experiences.
The Limitless Collection debuted in 2020 with three properties in Singapore[1] – Ann Siang House by The Limitless Collection, KēSa House by The Limitless Collection and Wanderlust by The Limitless Collection – all of which are positioned inside conserved structures in cultural districts however each with its possess create and personality. With exclusive experiences delivered in doubtlessly the most charming of locations, KēSa House and Wanderlust by The Limitless Collection were lately ranked because the Simplest Boutique Resort and Simplest Resort for Couples in Singapore respectively by Forbes. Tapping the reputation of experiential commute, Ascott added eight new properties to The Limitless Collection within the previous year. The Limitless Collection now contains more than 900 devices, each operating and within the pipeline, spanning eight cities globally.
Ms Serena Lim, Chief Declare Officer, Ascott, acknowledged: “Our collection producers produce a key pillar of Ascott’s boost plans as they enable us to accomplice with self sustaining homeowners who like to preserve the exclusive identities of their properties while leveraging Ascott’s expertise in hospitality management, supported by our world distribution system and loyalty network. In most up-to-date years, we possess now witnessed rising pastime in Ascott’s collection producers as they offer homeowners flexibility, ease of conversion and rapid time-to-market while preserving the distinctive nature of every property. As a end result, we possess now made factual headway with the heritage-focused The Crest Collection ticket within the posh resort segment, gathering 13 properties in Europe and Asia with over 1,600 devices to this point. The Limitless Collection, that specializes in accentuating the exclusive cultural charms of every property, is our subsequent world collection ticket success with eight properties added within the previous year. We seek seemingly in extra scaling The Limitless Collection thru providing customised toughen to homeowners who survey to capitalise on rising visitor ask for legitimate local experiences.”
Ms Tan Bee Leng, Chief Commercial Officer, Ascott, acknowledged: “Travellers today are willing to make investments more in experiences which are factual to local culture. For Ascott, it capability lift a ticket rooted within the vitality of discovery and the magic of legitimate experiences. As more travellers aspire to embody the local way of existence, The Limitless Collection rises to the occasion with curated experiential stays that entice this rising breed of travellers who seeks an immersive sense of jam. Designed to offer an legitimate expertise from each destination, every property in The Limitless Collection is a local landmark featuring soft designs that leads visitors to provocative deepest discoveries and attention-grabbing cultural appreciation. With its refreshed ticket focal point on the charm of culture, we are confident The Limitless Collection will foster a deeper connection between our visitors and the locations they drag to, making every preserve memorable and exclusive.”
Additions to The Limitless Collection
Asia
Following the open of The Limitless Collection in Singapore, the logo took root in Vietnam in December 2023 with the outlet of the 100-unit Anmira Resort & Spa Hoi An by The Limitless Collection, positioned between the brilliant Hoi An Extinct Town and the pristine shores of Cua Dai and An Bang Seaside. The outlet marked the first resort beneath The Limitless Collection.
Poised for additonal growth into Malaysia and Indonesia, the logo may also seek the addition of more than 200 devices all over three properties by end 2025. These properties are Macalister Resort Penang by The Limitless Collection, Amatonn Resort & Train by The Limitless Collection and Costaluna Batam by The Limitless Collection.
Europe
Expanding into Europe, The Limitless Collection will welcome its first two properties within the UK, particularly Mount Royal Resort Edinburgh by The Limitless Collection ahead of the tip of 2024 and The Colossal Resort Leicester by The Limitless Collection by 2Q 2025. These two conversion properties are signed in partnership with S Hotels and Accommodations PCL (SET: SHR), the hospitality arm of main world building firm Singha Estate PCL (SET: S). In addition to, Temple Bar Resort Dublin, a 136-room resort in Ireland owned by CapitaLand Ascott Belief, shall be rebranded beneath The Limitless Collection by end 2024. These three properties in Europe comprise more than 400 devices.
Heart East
Over within the Heart East, the 90-unit The Limitless Collection Resort Marrakech paves the style for Ascott’s entry into the racy metropolis of Marrakech in Morocco attain 2026.
Please refer to Annex
for more knowledge on these eight properties which were added to The Limitless Collection since 2023.
The Limitless Collection Stamp Refresh
The Limitless Collection ticket refresh is a continuation of Ascott’s Brand360 approach, a groupwide initiative to toughen its ticket portfolio thru sharpened ticket tales and the introduction of signature experiences and programmes exclusive to each ticket. Essentially based on the 2023 Global Slip back and forth Trends File by American Categorical, 85% of respondents expressed an pastime in discovering hidden gemstones and are eager to head to a jam where they may be able to if truth be told expertise the local culture. The refreshed ticket’s focal point on cultural charms distinguishes The Limitless Collection as a portfolio of storied resorts featuring soft designs in thrilling locations.
Centered on handing over unscripted, unchartered, unconventional and unforgettable experiences, The Limitless Collection accentuates the bohemian charm of cultural enclaves, bringing visitors on an adventure in full of life neighbourhoods packed with brilliant sights, sounds, tastes and personalities. Guests shall be treated to a kaleidoscope of gala’s, art work, song, craft, food and language steeped in local culture that fascinates even doubtlessly the most discerning of wanderlusts.
Embodying the logo essence, Ann Siang House by The Limitless Collection in Singapore is a restored heritage building nestled on the outskirts of the historic Telok Ayer sub-district of Chinatown, where a multitude of world-class bars and contemporary eateries sit down at its doorstep. Whether or no longer it’s the bustle of the metropolis or the tales of the usual streets within the culturally neatly off precinct, visitors of Ann Siang House can rob pleasure in a accurate expertise that encompasses the soft cultural essence of Singapore.
In a single other example, Temple Bar Resort Dublin by The Limitless Collection will toughen its reputation as a cultural icon celebrating the ideal of local Irish song after winding up its rebranding exercise. Positioned alongside Speedy Avenue, a brilliant neighbourhood steeped in song, art work, culture and history, the resort is home to Buskers Bar, a full of life contemporary bar and famed landmark, and Buskers on the Ball, an award-winning sports actions bar. Resort visitors can stroll alongside the cobbled streets of the Temple Bar district to to find varied markets, galleries and boutiques right thru the day, and immerse within the buzzy atmosphere packed with are residing song gigs from in style Irish pubs when night time falls.
Presenting The Limitless Collection’s Stamp Signatures
With a solid create intent impressed by each neighbourhood’s culture, The Limitless Collection elevates the legitimate to the unparalleled with its capability on Bizarre Develop. Melding custom with modernity, KēSa House by The Limitless Collection as an instance is a standout versatile preserve property positioned all over 10 contiguous shophouses alongside Keong Saik Avenue in Singapore’s Chinatown. In the hipster enclave of Jalan Besar positioned nearby, Wanderlust by The Limitless Collection is housed in a heritage 1920s Art work Deco style building, with interiors that merge usual world charm with contemporary-day comforts. Over in Vietnam, Anmira Resort & Spa Hoi An by The Limitless Collection melds Hoi An’s historic custom into alluring designs, with each room featuring a particular Indochina architectural style.
Slated to commence by the tip of 2024, Mount Royal Resort Edinburgh by The Limitless Collection reimagines the heritage of the resort for wanderlusts and connoisseurs, featuring a ‘Library Foyer’ decked out in books and framed artefacts waxing lyrical in regards to the ideal little batch scotch whisky and iconic works from generations of Scottish writers. The Colossal Resort Leicester by The Limitless Collection welcomes visitors to expertise the opulence of the Grade II listed Victorian building that has played host to several historic occasions.
One other ticket signature is The U Shop, a retail conception exclusive to The Limitless Collection properties, providing an array of property merchandise created in collaboration with local artists and crafters. Showcasing one-of-a-form local trinkets and charms, The U Shop ensures that visitors can rob home a cherished local memento that authentically embodies each destination’s cultural tapestry.
The Limitless Collection is a realm for adventure-seekers having a detect to freely embody their factual self. Fusing neatly off personality, unparalleled designs and new perspectives of experiencing each destination, visitors can dot their commute journeys with exclusive tales. A melting pot of provocative spirits and tales, The U Barat The Limitless Collection properties invite visitors to expertise a fusion of classic and creativity, while sharing passions with fellow wanderlusts.
Friends of The Limitless Collection, known affectionately as Gen-U,
are residing the bohemian charm of the locale and assist visitors form their very possess distinctive experiences which are anything however regular. Embodying the core of creativity and authenticity, Gen-Us are trendsetters who are continuously within the know of doubtlessly the most up-to-date happenings on town. They’re unconventional and continuously there to thrill visitors with thoughtfully exclusive surprises, and are culturists who are bringing excellent and undiscovered experiences to all people.
A ticket film titled ‘Be a Gen-U: A Abilities for Limitless Experiences’, will roll out on varied digital and social channels as part of the logo refresh of The Limitless Collection. The film illustrates how a Gen-U embarks on an unscripted adventure, exploring charming locations and immersing herself in cultural experiences to be taught about what propels her to commute. It highlights The Limitless Collection’s refreshed ticket myth and signatures thru a kaleidoscope of gala’s, art work, song, craft, food and languages steeped in local culture. A world advertising campaign will kick off on 12 August 2024.
Browse the corpulent portfolio of The Limitless Collection on-line at discoverasr.com.
About The Ascott Shrimp
Since pioneering Asia Pacific’s first world-class serviced jam with the outlet of The Ascott Singapore in 1984, Ascott has grown to be a relied on hospitality firm with more than 940 properties globally. Headquartered in Singapore, Ascott’s presence extends all over more than 220 cities in over 40 international locations in Asia Pacific, Central Asia, Europe, the Heart East, Africa, and the USA.
Ascott’s varied lodging offerings span serviced residences, co-residing properties, resorts and self sustaining senior residing residences, as well to scholar lodging and condo housing. Its award-winning hospitality producers encompass Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Limitless Collection, Preference, Fox, Harris, POP!, Vertu and Yello; and it has a ticket partnership with Domitys. Thru Ascott Star Rewards (ASR), Ascott’s loyalty programme, members expertise exclusive privileges and gives at taking fraction properties.
A completely owned industry unit of CapitaLand Investment Shrimp, Ascott is a main vertically-constructed-in lodging operator. Harnessing its broad network of third-party homeowners and in-market expertise, Ascott grows rate-related earnings thru its hospitality management and funding management capabilities. Ascott also expands its funds beneath management by rising its subsidized CapitaLand Ascott Belief and deepest funds.
For more knowledge on Ascott’s industry document of 40 years and its sustainability programme, please drag to www.discoverasr.com/the-ascott-limited. Join with us on Fb, Instagram, TikTok and LinkedIn.
About CapitaLand Investment Shrimp
Headquartered and listed in Singapore, CapitaLand Investment Shrimp (CLI) is a main world precise property funding manager (REIM) with a solid Asia foothold. As at 30 September 2023, CLI had S$133 billion of precise property sources beneath management, and S$90 billion of precise property funds beneath management (FUM) held via six listed precise property funding trusts and industry trusts, and more than 30 deepest vehicles all over Asia Pacific, Europe and USA. Its varied precise property asset classes duvet retail, jam of job, lodging, industry parks, industrial, logistics and records centres.
CLI aims to scale its FUM and rate-related earnings thru fund management, lodging management and its corpulent stack of operating capabilities, and preserve efficient capital management. Because the funding management arm of CapitaLand Group, CLI has earn entry to to the enchancment capabilities of and pipeline funding alternatives from CapitaLand’s building arm.
As a to blame firm, CLI locations sustainability on the core of what it does and has committed to have Salvage Zero carbon emissions for scope 1 and a pair of by 2050. CLI contributes to the environmental and social neatly-being of the communities where it operates, as it delivers lengthy-time frame financial payment to its stakeholders.
Discuss over with http://www.capitalandinvest.com/ for more knowledge.
