Ascott strengthens its presence in Europe with six openings and strategic partnerships
[Update] The Ascott Small (Ascott), a subsidiary of CapitaLand Investment Small (CLI), is accelerating its growth in Europe with the signing of six original residences. This initiative involves the introduction of The Limitless Sequence model in Leicester and Edinburgh, the growth of the lyf model into 5 original cities, particularly Edinburgh, Glasgow, Leicester, Manchester within the UK, and a brand original Citadines in Colmar, France. These openings will manufacture greater Ascott’s European portfolio to over 8,000 units, all the procedure in which by 60 properties both operational or under fashion.
Building of the premium segment and introduction of newest manufacturers
The Limitless Sequence by Ascott will debut in Europe with openings in Leicester and Edinburgh deliberate for the end of the 300 and sixty five days. This model facets a replacement of premium unprejudiced accommodations, located in brilliant districts, catering to vacationers looking out for reputable local cultural experiences. In Dublin, Ireland, The Temple Bar could well also join The Limitless Sequence by early 2025.
Simultaneously, the 5-celebrity model The Crest Sequence will manufacture greater in London with the transformation of The Cavendish London scheduled for 2026, and in Paris with the conversion of Citadines Saint-Germain-des-Prés Paris by 2028.
Expansion of the lyf conception and relate of Citadines
The hybrid lodging conception lyf, designed for the original era of vacationers, continues its growth in Europe. Ascott has announced the openings of lyf Schönbrunn Vienna and lyf East Frankfurt in Germany. The upcoming openings in Glasgow and Manchester will model the debut of the lyf model within the UK, with a deliberate opening in Paris by the end of the 300 and sixty five days.
Citadines, Ascott’s fastest-rising European model, now no longer too long ago inaugurated Citadines Danube Vienna and Citadines Canal Amsterdam. A brand original Citadines is deliberate in Colmar in 2026, while renovation projects are underway for several present residences in Paris, London, and Berlin.
Strategic partnership with Chelsea FC
As half of its visibility and engagement approach, Ascott has signed a multi-300 and sixty five days partnership with Chelsea Soccer Club, becoming the reliable world hotel accomplice of the membership. Ascott will set aside up the 232 hotel units at Stamford Bridge in London, rebranded as lyf Stamford Bridge London by leisurely 2025. This partnership could well also offer queer experiences to contributors of the Ascott Huge title Rewards (ASR) loyalty program.
These strategic initiatives train Ascott’s dedication to strengthening its put in Europe and leveraging original relate alternatives within the dynamic and diverse hospitality sector.
SHR and Ascott Associate to Open The Limitless Sequence within the UK
S Resorts & Motels (SHR) has partnered with The Ascott Small to introduce The Limitless Sequence model to the UK, rebranding two key properties: the Mercure Edinburgh City Princes Avenue Lodge and The Huge Lodge Leicester.
“Ascott is tickled to collaborate with main Asia-basically based fully firms, Singha Estate and S Resorts & Motels, to manufacture our model on the hospitality sector in Europe, a key market in Ascott’s world growth. We are honoured that the householders bear identified two of their iconic accommodations to be half of The Limitless Sequence, a curated replacement of storied accommodations with sure cultural charms that responds to rising guest ask for reputable local experiences. We can leverage Ascott’s established conversion capabilities to with out observe declare both accommodations to market while conserving their approved characters. We have up for persevering with our toughen for the householders with our diverse portfolio of manufacturers, tailored solutions and in-market data, exemplifying the strengths of Ascott’s flex-hybrid hotel-in-quandary mannequin.” – Kevin Goh, Chief Govt Officer for Ascott and Lodging, CapitaLand Investment
In Edinburgh, the Mercure hotel shall be rebranded as Mount Royal Lodge Edinburgh by The Limitless Sequence by the end of 2024. Located within the metropolis center, this 169-room hotel offers views of Edinburgh Fortress and proximity to the UNESCO-listed Veteran and Contemporary Towns.
“Partnering with a solid hospitality company take care of Ascott is a big strategic transfer for Singha Estate and S Resorts & Motels. These iconic structures play a pivotal aim in our UK approach, and I am assured that, under The Limitless Sequence umbrella, they’ll fully realise their doable as investment properties,”“The Limitless Sequence is known for irregular designs that showcase the coronary heart and soul of the vacation quandary, making it the categorical match for our accommodations in Edinburgh and Leicester. The rebrandings are key to the success of our total UK approach, positioning us to develop our monetary dreams for 2024 and past. Having a ogle ahead, we expect rising our partnership with Ascott to encompass accommodations in two extra key UK cities, aiming to amplify RevPAR by as much as 30% by 2026 in contrast with 2023 ranges.” – Michael Marshall, Chief Govt Officer, S Resorts & Motels.
The Huge Lodge Leicester shall be rebranded as The Huge Lodge Leicester by The Limitless Sequence in 2025. This Grade II-listed Victorian constructing shall be refurbished to update its 104 rooms, restaurant, and convention amenities while conserving its heritage.
By rebranding these properties under The Limitless Sequence, SHR and Ascott goal to present lodging that reproduction the local personality while meeting as much as the moment hospitality standards.
