- Plans for lyf to develop European footprint with growth into fresh cities in UK and Germany
- lyf expands trace presence in Singapore, bringing total tally to four lyf properties in the country
- Extends attain into metropolis inns with lyf in Australia, Tokyo, Kuala Lumpur and Malaysia
- Plans to birth out first resort property with lyf Canggu, Bali
UK – The Ascott Restricted (Ascott), a lodging alternate unit wholly owned by CapitaLand Investment (CLI), at the present time announced the growth of its award-winning lyf (pronounced ‘lifestyles’) trace with eight fresh property signings, rising into fresh resort and metropolis destinations equivalent to Bali, Penang, Sydney and Frankfurt. From a valorous vision that took root all over its inception as a co-living trace, lyf (or ‘reside your freedom’) is using high on the rising quiz for journey-led social living. It has now broadened loyal into a multifaceted hospitality journey with versatile typologies, starting from co-living accommodation and metropolis inns to tubby-provider resorts. The emblem is for the time being cloak in 21 cities across the world, with over 5,500 objects each and every working and in the pipeline.
Tailored for the following-technology traveller including digital nomads, technopreneurs, creatives and self-starters, lyf offers a cease journey that transcends the conventional. Whether or no longer it is a brief mosey to, an prolonged cease, or a necessity for a permanent take care of, lyf goals to set aside itself because the depended on accommodation trace that connects web page visitors with the metropolis, its folks, and its custom. Fuelled by the global success of the trace, lyf will proceed to raise its hallmark, journey-led social living opinion to its rising legion of identify loyalists.
In a world the build mosey back and forth is just not any longer real about reaching a vacation enviornment but immersing oneself in the heartbeat of a metropolis, lyf stands at the forefront of a brand fresh technology in hospitality. lyf turn out to be as soon as first created for the following-technology traveller and has gained obtain traction since its debut with lyf Funan Singapore in 2019. There might be mountainous potential for us to extra scale lyf across extra hospitality asset classes, whether or no longer as a tubby-provider resort or resort, in particular with the growth saunter we include viewed over the yr. With greater than 30 lyf properties each and every in operation and below type, Ascott will raise lyf to even extra destinations in the yr forward, as we work in direction of our purpose of 150 properties with over 30,000 objects by 2030. Kevin Goh, Chief Govt Officer for Ascott and CLI Lodging
Travellers’ evolving preferences for distinctive experiences include opened doors for us to adapt our manufacturers strategically in accordance with consumer quiz across assorted geographical markets. Ascott operates with a flex-hybrid model that offers opportunistic agility across our serviced residences, co-living properties and inns. With the potential to scale operations across our unfold of accommodation choices, we are in a position to tailor and enhance our manufacturers’ relevance and enchantment in diverse locations. Our ambition for lyf, alongside our other manufacturers, is to elongate horizons, pushing boundaries across geographies while deepening our native presence in fresh and fresh locations, added Goh.
With these eight fresh lyf properties that total discontinuance to 1,500 objects, Ascott performed a signing saunter that has almost doubled that in 2022. These encompass lyf Frankfurt in Germany; lyf Bugis Singapore; lyf Brickfields Kuala Lumpur and lyf Georgetown Penang in Malaysia; lyf Canggu Bali in Indonesia; lyf on Sussex Sydney in Australia and lyf Shibuya Tokyo in Japan; as well to a further property in Shanghai, China. A showcase of lyf’s trace presence withdrawing globally, these properties are scheduled to birth out over the following four years.
The lyf trace has captured the eye of the market with its dynamic designs, versatile areas and well-curated programming with the neighborhood at its core. Owners and investors alike include viewed the resilience and continued quiz for journey-led social living that lyf has been synonymous with, an accommodation type that has been made extra pronounced publish-pandemic and we maintain is here to cease. lyf is thus well-positioned to cater to this rising ardour, availing a trace that is just not any longer real conversion-pleasant for owners, but additionally meets the rising wants of travellers who’re seeking the finest of all worlds the build they are in a position to mix privacy with social living, combining a build of abode to work, cease and play. The emblem’s grunt momentum is stronger than ever, and plans are underway to birth out across extra key destinations including that in the UK. Serena Lim, Chief Development Officer, Ascott
Ascott noticed a file quantity of lyf property openings in 2023, almost doubling that of 2022. These encompass lyf Schönbrunn Vienna in Austria most only in the near past, that marked the debut of the trace in Europe; lyf Dayanta Xi’an in China, lyf Ginza Tokyo in Japan, lyf Chinatown Kuala Lumpur in Malaysia and lyf Malate Manila in the Philippines.
Featured prominently in these properties are intuitively designed communal areas that encompass coworking lounge ‘Connect’, gymnasium ‘Burn’, laundrette ‘Wash & Hold’ and social kitchen ‘Bond’. Bringing these areas to lifestyles is a suite of programmes which can perchance perchance perchance be curated by each and every property’s Ambassador of Buzz, the build these activations support to present meaningful visitor engagement, handing over lyf’s hallmark opinion of journey-led social living.
Per the trace’s grunt procedure, Adeline Phua has been appointed Managing lyf Accomplice to handbook and propel the following share of type and grunt of lyf, reporting to Serena Lim. As Managing lyf Accomplice, Adeline directs the strategic grunt of the lyf trace globally. Adeline has discontinuance to 20 years of world journey in hospitality procedure, planning, type, funding and asset management.
About The Ascott Restricted
Since pioneering Asia Pacific’s first international-class serviced enviornment with the outlet of The Ascott Singapore in 1984, Ascott has grown to be a depended on hospitality company with greater than 940 properties globally. Headquartered in Singapore, Ascott’s presence extends across greater than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Heart East, Africa, and the United States.
Ascott’s diverse accommodation choices span serviced residences, co-living properties, inns and honest senior living flats, as well to student accommodation and rental housing. Its award-winning hospitality manufacturers encompass Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Sequence, The Unlimited Sequence, Desire, Fox, Harris, POP!, Vertu and Yello; and it has a trace partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, contributors enjoy arresting privileges and offers at taking part properties.
A completely owned alternate unit of CapitaLand Investment Restricted, Ascott is a leading vertically-built-in lodging operator. Harnessing its extensive community of third-social gathering owners and in-market journey, Ascott grows price-linked earnings thru its hospitality management and funding management capabilities. Ascott also expands its funds below management by rising its sponsored CapitaLand Ascott Believe and personal funds.
For extra records on Ascott’s alternate file of 40 years and its sustainability programme, please mosey to www.discoverasr.com/the-ascott-restricted. Connect with us on Facebook, Instagram, TikTok and LinkedIn.
About CapitaLand Investment Restricted
Headquartered and listed in Singapore, CapitaLand Investment Restricted (CLI) is a leading global staunch property funding supervisor (REIM) with a obtain Asia foothold. As at 30 September 2023, CLI had S$133 billion of staunch property sources below management, and S$90 billion of staunch property funds below management (FUM) held thru six listed staunch property funding trusts and alternate trusts, and greater than 30 non-public autos across Asia Pacific, Europe and USA. Its diverse staunch property asset classes duvet retail, build of abode of commercial, lodging, alternate parks, industrial, logistics and records centres.
CLI goals to scale its FUM and price-linked earnings thru fund management, lodging management and its tubby stack of working capabilities, and support efficient capital management. As the funding management arm of CapitaLand Community, CLI has gain entry to to the advance capabilities of and pipeline funding alternatives from CapitaLand’s type arm.
As a responsible company, CLI locations sustainability at the core of what it does and has committed to set aside Acquire Zero carbon emissions for scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities the build it operates, because it delivers long-length of time financial price to its stakeholders.
Seek the recommendation of with http://www.capitalandinvest.com/ for extra records.
Assistant Vice President, Corporate Communications
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The Ascott Restricted