AI, loyalty, distribution: Accor is getting appealing the next margin fight

With an EBITDA of 1.2 billion euros and a RevPAR in restoration, Accor is consolidating its asset-light mannequin whereas intensifying its investments within the digital platform and loyalty. Within the assist of operational efficiency, a deeper transformation of the revenue profile is at play. Patrons will must settle between cyclical finding out and structural commerce…
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